Content Tips For Google

Google, it sometimes seems, is the be all and end all for business owners looking to be found on the Internet. While the rules change, sometimes before you’ve even implemented them, there are ways to remain relevant, be found and up your Google rankings when you write a blog post.

Here are my top tips for gaining Google love:

  1.  Always write original content. Don’t be redundant – even if you write and post on more than one website in the same niche market. While you don’t have to recreate the wheel with your posts, you do want to make certain the content has been rewritten even though the ideas may be the same.
  2. Create value for your readers by offering practical advice and relevant information. Readers love how-tos, tips and topic articles. Incorporate original research into your posts by embedding your experience as an expert on that subject matter.
  3. Are your posts spell and grammar checked? Are your facts correct? If your readers are faced with inaccuracies in your facts and spelling errors (which can be easily avoided) they may doubt your expertise in the information you’re presenting.
  4. Write about interesting topics with SEO as a secondary idea. Writing a post with only SEO (search engine optimization) as your driving force will make your posts read like something from a content mill. Sprinkle your keywords into the posts but don’t make them so keyword heavy that your message is lost.
  5. Are you positioning yourself as an expert? If so, what’s on your “resume” that will point to that expertise? If you’re positioning your site as a clearinghouse for other experts, make that clear up front. Make certain your site reflects who you are and what you do and what sets you apart from the competition.
  6. What do you have to say that is different from the other bloggers that are saying the same thing? It’s true there are no new ideas so you need to take your blog posts and find a way to set them apart from the thousands of others that are out there. Make certain your unique voice and perspective come through in your writing.
  7. Is your blog post all about calls to action? Is the post or site cluttered with ads and “buy me” promotions? Don’t let your blog posts and your ideas be lost in the noise of ads and promotions. While you certainly want to have clients buy from you or sign up to work with you, you need to do direct them to a different part of your website – don’t bury the message of your blog posts in ads.

High quality, relevant content is your best way to be found by Google and your best way to communicate with your clients and potential clients. Let content be your guiding force in your blog posts.

Leave A Reply (No comments so far)